Examples of sex in advertising

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Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. The pervasiveness of this approach is evidence of the fact that companies believe it works well. In some instances, sex appeal alone is the attention-getter in an ad, while other times the product presents a natural opening for sexual ad messages. For some companies and products, sexuality is the allure used in advertising to draw attention to an otherwise tame product. No company better epitomizes this than Internet hosting services provider GoDaddy.
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Examples of How Sex Appeal in Advertising Works

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Sex in advertising - Wikipedia

Subscriber Account active since. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads. When the clothing company ran a billboard on Houston Street showing a woman wearing leggings and nothing else while bending over, people got angry. The brand has been running racy campaigns since at least , with a underwear ad taking the cake. The advertisement shows a woman wearing the clothing line's underwear, and nothing else.
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SEX IN ADVERTISING: Its Relevance, Use, and Effects

Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e. Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances.
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Since day one, brands have been using sex to sell their products and spark conversations. It draws attention and plays into our most primal human desires: to be wanted and to be loved. Some brands rely on sexual imagery and innuendo more than others, but the ones that do send the same message: this product will boost your sex appeal. Travel back in time to the s, when women — and their sex lives — were buttoned up. Sure, everyone was having sex, but no-one was talking about it openly.
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